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The Chanel Boy is dead?

So Chanel did a price increase recently...a whopping 21% at that. It's reflected in the European markets and is likely to come in play in the US pretty soon as well. Doing something like this in the middle of a global pandemic is like saying a big "F*ck You" to the world impacted by it. It's Chanel's clear message that the masses simply don't matter. I've already covered how they want their clientele to be super snooty rick folk but this is about as clear as they could be in spelling that out. Unfortunately, the poor misguided souls at the brand are probably not factoring in how quickly the rich are also losing money and facing losses in the pandemic. 
To hike up prices at a time like this is like setting your brand up as the prize at the end of a hurdle race. Oh you survived the mass-murdering virus with tons of money intact? Here, have a Chanel bag...except maybe now at these prices anyone who can afford a Chanel might as well try their luck with an Herm…

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